ART WEEK DES MOINES
A new approach to Art Week
In 2022, Group Creatives began facilitating Art Week for its 8th year of celebrating art and artists in the Des Moines area. As a consultancy, Group Creatives leverages the unique powers of the arts to connect and innovate, engaging artists to create novel cross-sector solutions.
To kick things off that first year, Group held a series of listening sessions with the art community in Des Moines.
As a result of the conversations and input collected, Group developed a plan to give Art Week a new level of structure by focusing on one neighborhood each day of the week. This allowed for attendees to focus their attention throughout the week and for communities to more actively engage in the week!
Art Week 2023 Branding - Designed by Group Creatives and distributed to artists and organizations for use in promo materials
Art Week 2023
Year 9
Art Week 2022
Year 8
Art Week
Big Head Parade
Featured in Valley Junction
The Neighborhoods
Posters to promote each neighborhood using the 2022 Art Week branding system.
Art week fellows program
In 2023, Group develop the Art Week Des Moines fellowship program. The fellowships are a way to invest in local, community-focused artists leading the creation of new work in one of Art Week’s neighborhoods – a focal point for activating artists and benefiting neighbors. What this means and where this goes is very much open to discussion, which is why we’re inviting artists with a variety of working styles and diverse backgrounds.
2023 Art week des moines fellows
art week highlights
Why Art Week Des Moines?
Art Week exists to activate art, connect artists, and provide avenues for the people of our city to engage and think differently about art across our communities. Over the course of a week, Art Week inspires new ways of thinking about art that are spontaneous and surprising. Art Week 2022 will highlight artists throughout the Des Moines area and the public and private spaces that make our city unique.
Design & Branding
Self promotion branding tool
For 2022, Group Creatives developed a tool to help artists create their own promotional materials within the brand for the year. The brand was developed so people could take elements and use them as their own. Match the colors, use some wild fonts, and it all fits together. 2022 covered Des Moines in pink, yellow, and loads of crazy letterforms.
A Local Resource
If Art Week is anything, it’s a platform to facilitate local arts and give artists opportunities to connect to their communities.
For 2023, that meant an all-new website giving artists a space to create their own artists pages, add their own events to the schedule, and promote their work within the community
Artists Index
Events Schedule